Communication News
Expert commentary on the communication events shaping business, politics, culture, and technology.
Why AI Rollouts Fail: It's a Leadership Problem
Organizational psychologist Dr. Celina Peerman is making a case that stops leaders cold: AI adoption fails not because the tools are flawed, but because the people leading the rollout are not prepared to handle human resistance and uncertainty. She frames AI not as a technology challenge but as a test of leadership. Her argument centers on people readiness, not product readiness. ---
When a Promotion Becomes a Nightmare: Speak Up Fast
A recently promoted employee turned to Reddit after their rapid rise triggered a cascade of problems: no real training, hostility from coworkers, and a role that felt impossible to execute. The post reflected a person trying to stay rational while everything around them resisted. The phrase "I am not reacting emotionally" said more about the situation than any complaint could.
Talent Crisis Communication: What Brands Get Wrong
When a brand spokesperson, influencer, or hired talent goes sideways, the company behind them faces a communication problem that can spiral fast. Ad Age recently examined how brands should approach the full arc of a talent crisis: from screening talent before signing to rebuilding trust after the damage is done. The piece reveals that most brands are still reactive, not prepared, and that gap is where reputations get destroyed.
Why Senior Executives Fail Interviews: A Communication Fix
Senior executives with sterling track records are consistently losing out on top-level roles not because they lack the credentials, but because they fail at the interview stage. These are people with decades of leadership experience, board exposure, and measurable results. Yet something breaks down the moment they sit across from a hiring panel. That breakdown is almost always a communication problem, not a competency one.
Why Remote Management Is a Communication Problem
HR professionals are rethinking how they manage remote teams in 2025, with organizations publishing updated playbooks for keeping distributed workers aligned, productive, and engaged. The conversation has shifted from "how do we survive remote work" to "how do we actually lead it well." The core challenge is no longer technical. It is communicative.
Brand Social Media Fails: What Went Wrong
Some of the most damaging PR disasters in recent memory did not come from product failures or market forces. They came from companies opening their mouths at the wrong moment, in the wrong way, with the wrong tone. Brands across industries have fumbled social media responses so badly that the original problem became a footnote. The real story became how they handled it.
What Google Workers Got Right About Negotiating
Thousands of Google employees signed a petition demanding CEO Sundar Pichai guarantee severance pay, scrap performance-based quota systems, and give workers the choice to convert severance into paid leave. Nearly 100 workers showed up in person at Mountain View to hand-deliver it. This happened while Alphabet just crossed a $4 trillion valuation. The workers are not struggling. They are negotiating. That distinction matters enormously.
Google Petition: What It Reveals About Workplace Communication
Thousands of Google employees have joined forces around a formal petition demanding job security guarantees as the company pours resources into artificial intelligence development. More than 4,500 workers signed on, pushing for concrete severance protections and voluntary buyout options. The petition signals a workforce that feels left out of a high-stakes corporate pivot, and it marks a rare moment of organized, public pressure from inside one of the world's most powerful companies.
Luxury Communication: Branding or Real Skill?
Claudia Barberis, a communication coach who has spoken at TEDx events, is building a practice focused on what she calls "luxury communication" for senior executives and business leaders. Her work sits at the intersection of personal presence, language precision, and high-stakes professional environments. She has positioned herself as a specialist for leaders who want their words to carry the same weight as their titles.
Scientists vs Journalists: A Communication Breakdown
Researchers and science journalists gathered at a conference to confront a problem both sides feel but neither fully owns: public trust in science is eroding, and the communication breakdown between labs and newsrooms is making it worse. The event pushed both groups to see each other as partners rather than adversaries. The core argument was simple. When scientists and journalists stop collaborating, bad information fills the gap.
PR Crisis: 4 Decisions Content Managers Must Make Fast
When a PR crisis hits, content managers face a paralysis problem. Marketing Mag recently outlined four core decisions these professionals must make under pressure: what to say, when to say it, where to say it, and who should say it. The piece frames these as the critical fault lines where most crisis responses fall apart. Most organizations fumble at least two of them.
What Losing Your Best Employee Really Costs You
A company lost one of its top performers after leadership ignored a request she made. The departure had nothing to do with salary or benefits. The incident hit hard enough that the organization rewired its internal processes from the ground up. One ignored ask cost them a person they could not replace.
