Crisis & Reputation News
Expert commentary on crisis & reputation communication events and trends.
3 min audio Why Target's Apology Failed: The Missing Third Step
Target sold a Halloween costume that customers found deeply offensive. The backlash was swift and public. Target issued an apology and pulled the product, but critics argued the response stopped short of addressing the real question: what does the company plan to do to make sure this never happens again? The apology arrived. The accountability did not.
4 min audio Ijebu's Apology After Ogogo Death: What Went Wrong
The day after the death of fellow Nollywood entertainer Ogogo, actor Amokade Olatayo (known widely as Ijebu) stepped forward with a public apology directed at colleagues, family members, and anyone else he may have wronged. The timing placed his act of contrition squarely inside a moment of collective grief across the Nigerian entertainment industry. Whether that timing helped or hurt him is the real story.
4 min audio One Bad Quarter Can Erase a Year of Reputation Work
New research confirms what experienced operators already suspect: in certain industries, a single quarter of poor reputation management wipes out more value than an entire year of doing it right ever created. The gap is not close. In sectors built on trust, like finance, healthcare, and professional services, the asymmetry is brutal. Goodwill accumulates slowly. It evaporates fast.
4 min audio UP School Campaign: A Communication Trap in Real Time
The Yogi Adityanath government in Uttar Pradesh launched a public campaign inviting citizens to share videos exposing poor conditions in government schools. Within days, the same government pivoted and ordered police cases against people who submitted videos deemed misleading. Officials were then sent to physically verify the complaints. A public invitation became a public prosecution.
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for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
4 min audio What Celebrity Scandals Teach You About Apologies
When public figures fall from grace, their path back depends almost entirely on how they communicate, not on what they actually did. The celebrity world has become a masterclass in reputation recovery, with some stars rebuilding stronger than before while others disappear entirely. The difference is almost never about the scandal itself. It is about the words chosen, the timing of those words, and who delivers them.
4 min audio Brand Crisis Communication: Lead With Truth or Lose
Shopify recently published a comprehensive guide on brand crisis management, laying out a framework for how businesses should respond when their reputation comes under fire. The guide covers everything from early detection to post-crisis recovery, positioning itself as a practical playbook for modern brands. It reflects a growing reality: companies are not asking *if* a crisis will happen, but *when*.
4 min audio How to Rebuild a Damaged Brand Reputation Fast
Brand reputation is fragile, and most businesses learn that lesson too late. A damaged reputation does not fix itself quietly over time. It requires a deliberate, structured communication response. Business News Nigeria recently addressed this reality, outlining a framework for companies trying to recover lost public trust. The core challenge is not fixing what went wrong internally. It is convincing the outside world that something real has changed.
4 min audio Social Media Fails: What Brands Keep Getting Wrong
Brands across industries have repeatedly torched their reputations on social media through avoidable communication blunders. From tone-deaf responses to public outrage, to corporate accounts trying too hard to be funny at the worst possible moments, these failures share a common thread. The companies that crash hardest are not the ones with the worst products. They are the ones with the worst instincts when the pressure is on.
Never Be Lost for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
Never Be Lost
for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
4 min audio PR Crisis? Your First 24 Hours Are Everything
When a PR crisis hits, most organizations freeze. A recent piece in Lexology tackled the mechanics of reputation damage control, outlining how companies can contain fallout before it becomes permanent. The core argument: survival depends not on what went wrong, but on how fast and how honestly you respond. The clock starts the moment the story breaks, not when your legal team finishes reviewing your statement. ---
4 min audio How to Turn a Crisis Into a Competitive Advantage
FTI Consulting published a strategic framework arguing that organizations should stop treating crises as disasters to survive and start treating them as opportunities to gain ground on competitors. The core claim: how a company communicates during a crisis reveals its true character, and that revelation can either cost you everything or win you loyalty that years of good PR never could. The firms that win long-term are the ones that lead, not react.
4 min audio University of Liberia Crisis: What the President Got Wrong
The president of the University of Liberia recently went public with a structured plan to resolve a backlog of institutional problems: staff grievances, crumbling infrastructure, unpaid salaries, and social security disputes. The target date to reopen the university is August 25, 2026. The announcement was framed as a solution, but the communication choices behind it tell a different story.
4 min audio When a Public Apology Makes Things Worse
Trinidad and Tobago MP Camille Robinson-Regis publicly apologized to UDeCOTT Chairman Shankar Bidaisee after statements she made at a press conference connected him to two HDC insurance brokerage contracts. The apology came through a written release, just days after her original remarks. The speed of the reversal and the formal channel she chose tell us everything about the pressure she was under.
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What Celebrity Scandals Teach You About Apologies
Africa's AI Voice: A Communication Strategy Breakdown
Can a Robot Teach You to Handle Angry People?
Why Public Health Experts Are Losing the Trust War
One Bad Quarter Can Erase a Year of Reputation Work
AI Is Breaking Workplace Communication. Here's the Fix.
