Business & Leadership News
Expert commentary on business & leadership communication events and trends.
Gap CEO Shows How to Lead With Vision and Win
Gap's CEO recently made a public case for the brand's comeback by linking cultural relevance to specific business targets. Rather than offering vague optimism about the brand's future, the CEO paired talk of cultural momentum with hard numbers and defined goals. It was a deliberate choice to anchor a narrative about identity and feeling to something measurable and real.
How PLDT and Dito Made Rivals Sound Like Partners
Three Philippine telecommunications companies, PLDT, Smart, and Dito, signed an agreement to share physical infrastructure including cell towers, in-building systems, and undersea cable capacity. No money changes hands. The deal lets each company use the others' existing assets instead of building duplicate facilities. Separately, Dito also announced a partnership with Singapore-based insurtech firm Stere Asia Pacific to bring digital insurance products to its 17 million subscribers.
How to Pitch AI to a Skeptical Luxury Audience
Gianni Buonsante stood before more than 200 luxury hospitality professionals at The Dorchester and made the case that artificial intelligence belongs in high-end service, not as a threat to it. His central argument: AI is a tool that amplifies what great service already does well. The audience was senior, skeptical, and had every reason to push back.
CEOs as Media Platforms: What Most Get Wrong
The role of CEO has fundamentally shifted. Running a company is no longer enough. Today's top executives are expected to build personal media presences, publish opinions, and speak directly to audiences the way broadcasters do. The corner office now comes with a microphone, a camera, and the pressure to fill both. Whether they signed up for it or not, modern CEOs are content creators.
Why Every CEO Must Become a Media Platform Now
The role of the chief executive has quietly transformed. Running a company used to be enough. Now, analysts, employees, customers, and investors expect CEOs to show up as communicators in their own right: publishing opinions, building audiences, and shaping narrative directly. The executive who delegates all messaging to a PR team is no longer playing it safe. They are simply absent. ---
Why Communications Leaders Now Run the Boardroom
Corporate communications leaders are no longer the people who polish press releases and manage reporters. They have moved into the executive suite as strategic decision-makers who shape company direction, not just company messaging. Organizations are now looking to their communications chiefs not simply to broadcast decisions, but to help form them before they ever reach the public.
What CEOs Get Wrong About AGM Speeches
Minesto AB, a Swedish marine energy company, recorded CEO Dr. Martin Edlund's address to shareholders at the company's 2026 Annual General Meeting in Gothenburg. The speech was posted publicly to Minesto's YouTube channel, extending its reach far beyond the meeting room. The company's Chief Communications Officer, Cecilia Sernhage, handled the public announcement.
4 min audio Musk's Mars Oasis vs SpaceX: Two Persuasion Strategies
In 2001, before SpaceX existed, Elon Musk traveled to Russia with a simple goal: buy a used ballistic missile and send a small robotic greenhouse to Mars. The project, called Mars Oasis, was never about colonization. It was about growing plants on another planet to provoke public shame and rekindle political will for space exploration. The greenhouse never launched, but the thinking behind it built a rocket company.
How Martin Oduor-Otieno Keeps Winning Kenya's Top Board Roles
Martin Oduor-Otieno has built an unusual career pattern in Kenya's corporate world. A seasoned executive and coach, he keeps landing top-tier board and leadership roles across major Kenyan institutions. He is not just a one-time success story. He is a repeating one. And in a market where trust is scarce and competition is fierce, that pattern deserves a close look.
Why Humor Drives Brand Growth (And Most Get It Wrong)
Researchers at Arizona State University published findings confirming what great communicators have always known: humor is not a gimmick. It is a growth engine. Brands that use humor strategically outperform those that play it safe with serious, formal messaging. The study points to humor as a driver of consumer connection and long-term brand loyalty, not just a cheap trick for attention.
Why This Hospital Leader's Culture Essay Actually Worked
A senior leader at Lee Health, a Florida-based hospital system, published a personal reflection drawing on nearly 45 years at the organization. The piece centers on organizational culture and what it means in practice. Rather than citing metrics or strategy documents, the author anchors the entire argument in felt human experience, making the case that culture shows up in moments, not mission statements.
CEO Communication and Stock Performance: What Leaders Must Know
Research into CEO communication patterns reveals a direct link between how executives speak publicly and how investors respond with their money. The tone, word choice, and confidence level a CEO projects during earnings calls, press events, and media appearances measurably moves stock prices. In short, what leaders say and how they say it has become a market variable as real as revenue figures.
