Crisis & Reputation News
Expert commentary on crisis & reputation communication events and trends.
Talent Crisis Communication: What Brands Get Wrong
Brands are increasingly getting caught flat-footed when spokespeople, influencers, or creative partners blow up publicly. The industry is now circulating crisis playbooks covering everything from vetting talent before signing to managing reputation damage after a partnership goes sideways. The conversation has shifted from "how do we respond" to "how do we never need to respond in the first place."
How Companies Rebuild Trust After a Scandal
When a company gets caught in a scandal, the clock starts ticking immediately. Crowe Global recently examined how organizations navigate trust restoration after a public failure, looking at the patterns that separate companies that recover from those that collapse further. The research points to a clear truth: survival depends less on what you did wrong and more on what you say and do in the hours and days after it surfaces.
Why Brand Apologies Fail (And How to Fix Them)
Sprout Social published a guide outlining nine approaches brands can use when issuing public apologies on social media. The piece tackles one of the most treacherous moments in corporate communication: when a company needs to admit fault publicly, sincerely, and in a format designed for scrolling and skimming. It positions authenticity as the core requirement, walking through specific techniques for crafting apologies that land rather than backfire.