Communication News
Expert commentary on the communication events shaping business, politics, culture, and technology.
4 min audio Ogilvy Believability Index: The Real Communication Lesson
Ogilvy released its first APAC Believability Index, a study it calls "The Power of Proof," surveying over 7,000 people across Asia-Pacific markets in partnership with YouGov. The research examines how consumers decide what and who to trust in a crowded, confusing information landscape. It is the first time Ogilvy has published this kind of regional credibility benchmark.
4 min audio Why Boards Are Mandating Communication Rehearsal
Corporate boards are no longer treating communication as a soft skill left to the communications department. A growing number of governance bodies are now requiring executives to rehearse their messaging before major corporate events, from earnings calls to merger announcements to crisis responses. This shift positions communication preparation not as polish, but as a formal risk management discipline sitting alongside legal and financial controls.
4 min audio Trump Cabinet Foreign Policy: A Communication Breakdown
While President Trump dominated headlines with provocative statements and public spectacle, his Cabinet was quietly executing one of the most significant shifts in American foreign policy in decades. The moves happened largely beneath the media radar, shielded by the constant churn of presidential attention-grabbing. Scholars studying presidential communication are now pointing to this gap between the public performance and the actual policy machinery as a defining feature of this administration.
4 min audio What PR Competitions Teach About Real Communication
Eleven universities from East and Southern Africa will face off in the Africa University Public Relations Challenge on August 25, 2026, in Nairobi. The competition tests students on creativity, strategy, and communications execution. It is one of the continent's most visible platforms for developing young PR professionals before they enter the workforce. ---
Never Be Lost for Words Again
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Never Be Lost
for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
4 min audio Why Brands Fail on Social Media (And How to Fix It)
Social media has handed brands a direct line to millions of people, and many of them are using it to accidentally destroy their own reputations. Across industries, companies have posted tone-deaf responses to crises, doubled down on bad takes, or gone silent at exactly the wrong moment. The pattern is consistent: brands treat social media like a megaphone when it actually functions as a two-way conversation.
4 min audio Why Your Boss Can't Say the Real RTO Reason
A wave of recent research has found a significant gap between the stated reasons employers give for return-to-office mandates and what the evidence actually supports. Productivity, collaboration, and culture are the usual justifications. But the data does not back them up. Researchers acknowledge remote work has its limits, but the gap between what bosses say and what they can prove is wide and growing.
4 min audio Why Remote Teams Stop Listening to Their Managers
Companies in 2025 are still wrestling with how to manage employees they never see in person. HR departments across industries are revisiting their playbooks, trying to figure out what actually keeps remote workers engaged, accountable, and connected. The strategies getting attention now focus less on surveillance and scheduling and more on structured communication. The gap between what managers say and what remote employees hear has never been more expensive.
4 min audio Why Science Communication Is Science Itself
Gavi, the Vaccine Alliance, published a piece arguing that communicating science is not a soft skill bolted onto research. It is core to the scientific process itself. The argument is simple: science that nobody understands does not function. Getting findings out of the lab and into the public conversation is part of the job, not an optional extra.
Never Be Lost for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
Never Be Lost
for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
4 min audio AI Political Messaging: Where Ethics Draw the Line
Build Canada, a political advocacy group, ran an AI-generated outreach campaign targeting Canadian voters, framing it as an "experiment" in modern political communication. The campaign sparked immediate backlash and renewed a debate about whether using AI to simulate authentic constituent voices crosses an ethical line. Critics and communication professionals are now questioning where legitimate persuasion ends and manufactured consent begins.
4 min audio Celebrity Scandals: What Works in Reputation Comeback
Celebrities caught in public scandals face a brutal choice: respond or retreat. Some make stunning comebacks while others disappear permanently. The difference almost never comes down to the severity of the scandal itself. It comes down to how they communicate in the critical window immediately after the story breaks. What they say, how fast they say it, and whether they own it or dodge it determines everything.
4 min audio How to Pitch AI to a Skeptical Luxury Audience
Gianni Buonsante stood before more than 200 luxury hospitality professionals at The Dorchester and made the case that artificial intelligence belongs in high-end service, not as a threat to it. His central argument: AI is a tool that amplifies what great service already does well. The audience was senior, skeptical, and had every reason to push back.
3 min audio CEOs as Media Platforms: What Most Get Wrong
The role of CEO has fundamentally shifted. Running a company is no longer enough. Today's top executives are expected to build personal media presences, publish opinions, and speak directly to audiences the way broadcasters do. The corner office now comes with a microphone, a camera, and the pressure to fill both. Whether they signed up for it or not, modern CEOs are content creators.
Culture and Cornhole: What Tony Pierce Gets Right
Celebrity Scandals: What Works in Reputation Comeback
Why Anonymous Feedback Masks Broken Culture
Mayor Mamdani's Egypt Comment: What Went Wrong
Hull City Owner's Public Spat: A Communication Failure
Why Scientists Fail at Communication (And How to Fix It)
What Amagi's CPO Gets Right About AI Leadership
