Communication News
Expert commentary on the communication events shaping business, politics, culture, and technology.
4 min audio BJP Leader's Viral Slip: What Her Words Really Cost Her
A video surfaced showing Punjab BJP leader Renu Kashyap apparently urging someone to delete votes, igniting immediate political backlash. Congress leader Raja Warring seized on the footage and called for the Election Commission to take formal action against Kashyap. The clip spread rapidly across social platforms, turning a local figure into a national controversy within hours.
4 min audio What the GRA Gets Right About Persuasion
Ghana's tax authority is training its staff in behavioural science, betting that the way officials communicate with taxpayers matters as much as enforcement. The goal is a 360 billion cedi revenue target by 2028. Their position: compliance is not just a legal problem. It is a perception problem, and perception is shaped by communication.
Stax Apology Failed: What Every Leader Can Learn
Australian activewear brand Stax, once valued at around $30 million, has collapsed into liquidation, leaving employees, suppliers, and customers exposed. The founders issued a public apology describing the situation as the most difficult chapter of their lives. Receivers are now scrambling to find a buyer while the human fallout from unpaid orders and lost jobs continues to grow.
How to Set Clear Expectations at Work
Business News Daily recently published guidance on how managers can set clearer expectations for their employees. The piece addresses a widespread problem in workplaces: workers underperform not because they lack skill, but because nobody told them precisely what success looks like. The article offers frameworks for closing that gap between what leaders assume employees understand and what employees actually hear.
Why Communications Leaders Now Run the Company
Corporate communications leaders are no longer just message managers. A growing shift in business leadership has elevated these executives from spokespersons to strategic decision-makers, placing them at the center of company direction rather than on its edges. Organizations are finally recognizing that the person who controls the narrative has always held real power. They just weren't given the title to match it.
Why Ag Biotech Scientists Are Losing the Communication War
Agricultural biotechnology is one of the most consequential scientific fields of our time, yet most people cannot explain what it does or why it matters. A recent piece from Citizen Digital points to a growing recognition among scientists and communicators that technical complexity is not the real problem. The real problem is that the people who understand this science have largely failed to explain it to the people who need to hear it.
Manager Threatens Employee: What It Reveals About Power
A worker got pulled into a coworker's dispute over note-taking and suddenly found themselves facing a manager's threat to "destroy their career." The employee had no clear role in the original conflict. Yet the manager chose escalation over inquiry, turning a minor workplace misunderstanding into a full-scale intimidation event. The employee went to Reddit, looking for someone to tell them what to do next.
Why Ghana's Flood Cleanup Call Actually Worked
After devastating floods swept through Ghana, President Mahama issued a national call to action, urging citizens to participate in a widespread cleanup effort. The response was striking: residents, schools, businesses, and community groups turned out in force across affected regions. What started as a presidential request became a coordinated, country-wide show of civic energy.
Why Empathy Decides Your Crisis Response Outcome
A new study examined how the public's capacity for empathy shapes the outcome of corporate crises. Researchers tested different types of crises against different response strategies and found that empathy from the audience acts as a powerful filter. It changes what people hear, what they forgive, and what they remember. The finding is not subtle: the emotional state of your audience determines whether your crisis response lands or fails completely.
Africa PR Shift: Why Visibility Metrics Are Dead
For decades, African businesses measured their PR success by one thing: how many times they appeared in the press. Seraph PR, operating out of Nigeria, is challenging that model. The firm has built its reputation around outcomes-focused communications, treating strategy as the product rather than media placement. This shift reflects a broader maturation happening across the continent's communications industry.
Why Anonymous Feedback Masks Broken Culture
Companies increasingly rely on anonymous feedback systems to understand what employees actually think. The idea is simple: strip away the name, get the truth. But the debate around these systems is heating up, because anonymity is a double-edged tool. It can unlock honesty or it can weaponize cowardice, depending entirely on how leaders handle what comes through the pipeline.
Mayor Mamdani's Egypt Comment: What Went Wrong
During the 2026 FIFA World Cup, Argentina beat Egypt 3-2 in the Round of 16 in Atlanta. The match sparked immediate controversy over several VAR calls, including a disallowed Egyptian goal and two penalty appeals that went unanswered. New York City Mayor Zohran Mamdani jumped into the firestorm publicly, declaring "Egypt were robbed," and the clip went viral almost instantly.
